Instagram allows users to switch between account types depending on their needs, with each type offering its own features.
If you’ve decided to change a business account and return to a normal personal one, the process is quick and simple. I will show you the steps in order to have a smooth transition with easy instructions.
Table Of Contents
What is the Instagram Business account ?
The Meta company has a special profile designed for brands, businesses, and creators that gives access to professional tools to help grow your audience and manage interactions. It’s perfect for anyone who wants to promote products, services, or content on Instagram and have access.
What are the features in an Instagram business account ?
If you are currently have a business account Instagram offers powerful features like Instagram Insights to track performance, Contact Buttons to make it easier for customers to reach you, and Ad Promotions to boost your posts. Businesses can also access Instagram Shopping to tag products directly in posts and use Quick Replies for faster messaging. These are main features for many businesses and creators all around the world that are making money and showing their product to millions of users.
How to switch my account to a normal ?
You can switch your account to a normal personal account with some easy steps as follow:
Open the Instagram
Ensure the Instagram app is installed and updated to the latest version. You can either do it using instagram app or website and log in to the account you wish to change. Then tap on your profile picture in the bottom-right corner of the screen to go to your profile page. Tap the three horizontal lines (menu icon) in the top-right corner

Go to Business Settings section
In the menu that appears, select Business tools and controls to access the settings menu.

Switch to a Personal Account
Scroll through the settings menu until you see the option to Switch account type.

Tap it, and then select “Switch to Personal Account”. A confirmation pop-up will appear

Confirm the Change
Tap “Switch to Personal Account” again to confirm your choice.
Once you confirm, Instagram will process the change, and your account will revert to a personal account. You’ll lose access to certain business features, such as analytics and promotional tools, but your posts, followers, and other account details will remain intact.

What you will loose when you switch your business account to a personal account?
When you switch from a Business Account to a Personal Account on Instagram, you lose access to several features as follow:
Insights & Analytics
- Lose access to analytics on post performance, audience demographics, and engagement
- Any previously collected insights data will be deleted and cannot be recovered
Professional Tools & Features
- Instagram Shopping ( if you had it ) will be disabled
- You won’t be able to run Instagram ads or boost posts
- Contact buttons (like Email, Call, and Directions) will be removed from your profile
Category & Labeling
- Your business category (e.g., “Entrepreneur” or “Restaurant”) will be removed from your profile
- The ability to display a public business label will be gone
Messaging Restrictions
Business accounts have different messaging features llike quick replies and saved responses, which you lose when switching to a personal account.
Music Library Access
Some business accounts have a limited music library due to licensing restrictions. By switching to a personal account, you might gain access to more music options.
How long does it take to switch my business account to personal ?
Switching your Instagram account from Business to Personal is instant and takes effect immediately after you confirm the change in settings; you can see this by refreshing your page.
Conclusion
Changing your Instagram account from business to personal is a straightforward process that can help you better align your social media presence with your current needs. Please consider that after switching your account, you will lose some business function; review these before taking any action.